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PepsiCo India has signed Bollywood actress Katrina Kaif as the brand ambassador for its mango drink Slice.
Katrina becomes not only the first brand ambassador for Slice but also the first Indian film actress to endorse a brand in the juice category. She will also be the face for Slice Mangola.
"Slice enjoys high salience in the Indian market and is known to be a great tasting mango drink for all occasions. We are delighted to associate with Katrina Kaif as the brand ambassador for Slice and are positive that she will help build the brand's connect with our core consumers," said Homi Battiwalla, vice president (emerging categories), PepsiCo India.
Katrina said: "I am extremely proud to be associated with Slice. When the brand approached me, I readily agreed because it is the best-tasting mango drink, and has been my favourite for a long time. Its delicious taste makes it a perfect drink suitable for all occasions."
|Katrina in playful mood|