For the uninitiated, the production banner, One More Thought Entertainment, had come up with a unique way to promote RGV's Phoonk. They challenged the viewers to sit through this horror film without getting scared, for which the reward was as huge as Rs. 5 lakhs.
Continuing with the same promotional strategy, One More Thought Entertainment has now devised a contest, for their forthcoming comic caper Khallballi - Fun Unlimited, starring Nikhil Dwivedi along with a plethora of comedians, whereby the contestant (read 'viewer') will have to sit with a straight face without any signs of laughter on the face, throughout the screening of the film. And the reward money is as whopping as Rs.10 lakhs!
What will be the fate and the outcome of this contest, no one can predict. But one thing looks certain, that the reward for Comedy is twice of Horror. Maybe that's why the producers are rewarding Rs.10 lakhs for Khallballi as compared to the Phoonk's Rs.5 lakhs!