It appears that true to its title, Phoonk has spun black magic at theaters across the country. Otherwise how does one really describe the terrific opening which this film has managed to take all over the country? Yes, the film was promoted quite aggressively and the makers left no stone unturned to ensure that one and all were aware about 22nd August being the D-day for the release of Phoonk. Still, a near 100% opening on Friday has caught the staunchest supporter of Ram Gopal Varma (and Phoonk) by surprise.
Released at limited shows (2-4 at all major multiplexes), the film took a very good opening (over 80%) when the day begun and soon word of mouth ensured that by the time evening and night shows commenced, there were house full signs all over. Made in a budget of just 3 crores, the film is on its way to do a business of at least 10 crores which means that the Superhit tag is not really far away.
A surprise success of the year in spite of no leading stars glaring from the film's posters and promos, Phoonk has manage to erase the disappointment of the box office failure of Ramu's last month release Contract.