Farhan who spearheaded this charitable concern asks, "Why a rock concert? Why not the usual film-related naach-gana that is far easier to organize as a fund-raiser. We at Rock On For Humanity felt the idea of raising money for medical assistance must connect with the young urban youth. Though this concert has nothing to do with my film Rock On somehow the idea of a rock concert does have a bearing on the way the young responded to the film."
At the core of this sprawling charity concert will be 12 rock bands from all over the country. "And that would include Parikrama with whom Saif Ali Khan plays guitar. And yes Saif will be playing the guitar with Parikrama that evening. I'll be performing with Shankar-Ehsaan Loy. In addition, Hrithik Roshan, Shahrukh Khan, and Abhishek-Aishwarya Bachchan will be coming on stage to address the crowds. We hope to raise a sizeable amount of money that evening because it is a one-off endeavor. We hope to raise enough money to help a paediatric camp in Bihar."