"While
Rock
On
is
a
clear
hit,
it
is
still
too
early
to
arrive
at
the
final
verdict.
The
film
has
long
legs
and
I
expect
it
to
continue
doing
good
business
for
4–5
more
weeks
at
the
least," says
Ritesh
Sidhwani
who
along
with
Farhan
Akhtar
has
now
delivered
yet
another
success
in
the
form
of
Rock
On
For
a
film
which
is
approximately
budgeted
at
10
crores,
Rock
On
has
done
quite
some
roaring
business
for
itself
already,
isn't
it?
"Correction,
there
are
all
sorts
of
speculations
that
are
going
around
for
Rock
On
but
let
me
say
it
on
record
that
it
is
much
higher
than
10
crores.
And
I
am
not
just
talking
about
adding
print
and
publicity
cost."
In
that
case,
are
the
collections
still
good
enough?
"Yes,
we
are
very
happy
with
the
collections," smiles
Ritesh,
"Just
from
theatrical
business
we
should
be
making
good
profits.
Add
to
that
all
the
satellite/home
video
rights
and
overseas
collections
and
it
turns
out
to
be
a
neat
number."
Current
numbers
indicate
around
22
crores
from
3
weeks
for
Rock
On,
starring
Arjun
Rampal,
Farhan
Akhtar
and
Prachi
Desai.
"But
that's
not
all
because
from
so
many
smaller
centres,
it
takes
time
to
get
the
final
number.
Moreover,
there
are
quite
a
few
digital
prints
floating
around
and
their
collections
have
to
be
added
up
as
well.
I
am
not
surprised
if
22
crores
is
the
reported
number
because
in
the
final
run
when
the
balance
sheet
is
prepared
for
a
movie,
the
numbers
always
tend
to
be
a
little
more
due
to
additional
information
coming
on," explains
Ritesh.
Ritesh
has
good
expectations
from
the
final
total
of
the
film
and
keeping
his
fingers
crossed.
Meanwhile,
the
production
company
has
plans
of
launching
many
more
films
in
next
few
weeks
to
come.
Stay
tuned!
Story first published: Friday, September 26, 2008, 17:10 [IST]