For a film which is approximately budgeted at 10 crores, Rock On has done quite some roaring business for itself already, isn't it?
"Correction, there are all sorts of speculations that are going around for Rock On but let me say it on record that it is much higher than 10 crores. And I am not just talking about adding print and publicity cost."
In that case, are the collections still good enough? "Yes, we are very happy with the collections," smiles Ritesh, "Just from theatrical business we should be making good profits. Add to that all the satellite/home video rights and overseas collections and it turns out to be a neat number."
Current numbers indicate around 22 crores from 3 weeks for Rock On, starring Arjun Rampal, Farhan Akhtar and Prachi Desai. "But that's not all because from so many smaller centres, it takes time to get the final number. Moreover, there are quite a few digital prints floating around and their collections have to be added up as well. I am not surprised if 22 crores is the reported number because in the final run when the balance sheet is prepared for a movie, the numbers always tend to be a little more due to additional information coming on," explains Ritesh.
Ritesh has good expectations from the final total of the film and keeping his fingers crossed. Meanwhile, the production company has plans of launching many more films in next few weeks to come. Stay tuned!