After
her
appearance
as
judge
on
Kabhi
Kabhi
Pyaar
Kabhi
Kabhi
Yaar
on
Sony
Television,
sameera
reddy
has
hit
the
jack
pot
as
the
Brand
Ambassador
for
Gitanjali's
new
launched
brand
Rivaaz,
which
is
a
new
line
of
Gold
CZ
jewellery
that
inscribes
the
company's
name
in
to
the
cubic
zirconium
market.
Rivaaz
apparently,
is
targeted
to
give
the
customers
a
stimulating
and
reasonable
choice
within
Gold
along
with
the
assurance
and
legacy
of
the
Gitanjali
Group.
Sameera
claims
that
Rivaaz
is
a
gorgeous
and
available
in
a
myriad
of
designs
with
both
traditional
and
a
personal
touch.
Retail
division
head
R.
K.
Menon
has
said
that
Sameera
was
mainly
selected
because
of
her
mass
appeal.
Being
a
combination
of
both
traditional
and
contemporary
style,
she
would
add
to
the
glamour
quotient
of
Rivaaz.
Story first published: Thursday, August 28, 2008, 14:19 [IST]