It is believed that the UN authorities were very impressed with Sanju's projection of Gandhian values and of the Mahatma through Lage Raho Munnbhai and chose him as their ambassador. The United Nations declared October 2 (Mahatma Gandhi's birthday) as the International Day of Non-violence in 2007.
Sanju with the IIMSAM will be helping in eradication of malnutrition by mainstreaming the use of spirulina. IIMSAM's Director General H E Ambassador Remigio Maradona says, "I am confident that Mr Dutt, who brought relevance to the Gandhian values through his Munnabhai character, will help us free the world of malnutrition and hunger."
Sanjay Dutt's wife Manyata, who represented Dutt on a UNESCO peace rally (December 11-12) to the Wagah border where delegates from 14 countries had come says, "It's matter of great honour and prestige for us. Sanju will help in eradicating malnutrition and hunger of children throughout the world."
Sanju adds, "It is a privilege to be associated with a cause that will shall provide me with an opportunity to contribute towards eradication of malnutrition and to secure UN's Millennium Development Goals. I pledge my commitment to the cause 200% and will be available whenever and wherever IIMSAM requires me for its mandate to bring nutritional security in calamities; and other peace and educational initiatives of the organisation."
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