While
almost
all
the
big
stars
jumped
onto
the
endorsement
bandwagon
to
earn
big
bucks,
shahid
kapoor
chose
to
be
different.
After
four
years
(Pepsi
and
Clinic
All
Clear
were
his
last
ads),
Shahid
has
signed
up
for
VIP
luggage
and
is
currently
shooting
in
Goa
for
two
TV
commercials
for
the
luggage
brand.
Says
Shahid,
"Yes.
I
have
signed
on
with
VIP
luggage.
It's
true
that
it's
been
a
long
time
since
I've
done
an
ad.
I
take
time
before
I
sign
an
endorsement
as
I
have
to
be
completely
convinced
before
signing
one.
It's
according
to
the
brand
fit.
And
for
me,
VIP
luggage
suits
the
bill
very
well.
They
are
coming
up
with
a
very
trendy
line
of
luggage
and
I
am
very
happy
with
the
entire
concept."
Atul
Kasbekar
from
Bling,
who
handles
Shahid's
endorsements,
confirms,
"Shahid
has
signed
up
as
brand
ambassador
for
the
VIP
luggage.
It's
newer
and
more
youth-centric.
Shahid
is
extremely
choosy
where
endorsements
are
concerned.
We
had
taken
him
through
six
different
ad
campaigns
of
various
brands
and
he
rejected
all
because
the
brand
fit
wasn't
right.
He
chose
this
one
as
the
fit
was
right
and
it
was
a
high-comfort
zone
for
him."
The
buzz
is
that
he's
been
signed
for
a
whopping
amount
for
the
VIP
ad
over
Rs
7
crore.
Atul
refuses
to
comment
but
adds,
"It's
a
very
fair
amount
and
is
as
much
as
the
big
stars
charge."
Story first published: Saturday, April 20, 2024, 3:26 [IST]