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HP, the IT major Hewlett Packard, has roped in Shahrukh Khan as the Brand Ambassador to promote their newly launched 'Go-To-Market' strategy for small and medium businesses (SMBs).
SRK will also be a part of HP's new marketing campaign 'Dream Bigger' as a part of its 'Go-To-Market' strategy, under which SRK will be endorsing HP's newly launched products. The 'Dream Bigger' campaign is a part of the company's worldwide $300 million global marketing campaign called 'What do you have to say?'.