Speaking on the occasion, Mr. Subhinder Singh, Managing Director, Reebok India Company said: "It's pure passion and zeal which drives Reebok as a brand and we see a parallel in Shahrukh's Knight Riders with their courage, captivating spirit and endearing attitude coming in to play. As a sports brand we believe in fulfilling potential and we strive hard to provide the best to our athletes and our consumers. With this store which embodies the spirit of Knight Riders we invite everyone to be a part of this astonishing fervour and be the 12th man."
Shahrukh Khan's message to his fans was clear "Be a Knight with Reebok." At the store opening Shahrukh said, "In Reebok I see a perfect fit. They embody the spirit of fulfilling potential; they have the passion to nurture talent and the aggression to take sports to the next level. I am excited that Reebok has created a benchmark by opening an exclusive Reebok Kolkata Knight Riders store for the fans. Launching a Knight Riders special fan gear is an initiative to inspire the fans to wear their emotions on their sleeves thereby taking the "Real Knight" into their homes."
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