Shahrukh
Khan
is
sparing
no
efforts
to
promote
his
Indian
Premier
League
(IPL)
team
-
the
Kolkata
Knight
Riders.
Says
a
source,
"Shahrukh
is
going
ahead
with
his
Bengali
battle
cry
-
Korbo,
Lorbo
and
Jitbo
(we'll
do
it,
fight
it
and
win
the
battle)
using
all
his
might
and
wit.
He
is
pulling
out
all
stops
to
promote
his
team.
SRK
recently
launched
the
website
which
has
everything
on
the
Knight
Riders
from
news
to
downloads
to
their
mission
Elaborating
on
the
website
the
source
adds,
"It's
got
everything
on
the
Knight
Riders
from
news
to
downloads
to
their
mission,
including
the
names
of
the
players,
with
the
latest
update
on
what
their
logo
and
mascot
Royal
Bengal
tiger
Hoog
Lee
of
the
team
has
been
up
to."
The
source
further
adds,
"The
website
was
designed
by
BCWebwise
on
March
13.
Though
it
was
a
hush-hush
affair,
the
website
has
already
more
than
8,000
hits." Says
Shahrukh,
"I
have
launched
my
website
on
the
Knight
Riders.
I
want
the
youth
of
India
to
be
part
of
the
website
and
we
have
already
got
a
huge
response
from
them."
Earlier,
in
one
of
his
press
conferences,
SRK
had
said,
"The
idea
and
ideology
behind
naming
the
team
Kolkata
Knight
Riders
is
because
I
want
to
appeal
to
the
youth
of
the
country." The
Kolkata
Knight
Riders
costumes
have
been
designed
by
Manish
Malhotra
and
Anaita
Shroff
Adajania
and
are
a
mixture
of
black
and
gold,
which
is
the
background
theme
of
the
website.
Story first published: Monday, March 31, 2008, 10:30 [IST]