The
first
impression
counts!
The
first
look
or
the
first
promo
either
makes
you
excited
towards
that
film
or
puts
you
off
completely.
And
the
first
song-promo
of
Singh
Is
Kinng,
which
is
expected
to
unleash
soon,
looks
magnificent.
Singh
Is
Kinng
is
a
big
film
in
all
respects
and
the
prices
it
has
been
sold
at
is
justified
as
well.
With
such
high
expectations
riding
on
the
film,
you
expect
nothing
but
the
ultimate
from
this
entertainer.
The
title
song
that
this
writer
watched
boasts
of
great
visuals
and
has
been
choreographed
on
a
gargantuan
set,
justifying
the
money
involved
in
this
biggie.
Incidentally,
Studio
18,
who
hold
the
global
rights
of
Singh
Is
Kinng,
has
decided
to
give
it
a
9-week
promotion,
instead
of
the
4/5-week
promotion
that
has
become
the
norm
these
days.
Meanwhile,
the
Akshay
Kumar
starrer
is
hotting
up
with
distributors
in
Europe
as
well.
Even
before
the
release
of
the
first
promo
on
television,
distributors
from
France,
Germany,
Spain
and
other
markets
are
queuing
up
for
a
day-and-date
release
of
the
film
on
8th
August.
The
first
of
the
European
markets
to
witness
closure
on
the
film
is
Poland.
Remarks
Tanuj
Garg
of
Studio
18,
"We
have
pre-sold
all
rights
of
Singh
Is
Kinng
and
Kidnap
to
Poland.
However,
we
are
looking
at
a
slightly
deferred
release
here.
At
present,
we
are
evaluating
offers
from
six
other
European
countries
for
a
day-and-date,
but
are
in
no
hurry
to
close."
In
U.K.,
Singh
Is
Kinng
is
likely
to
have
the
widest
ever
release
for
a
solo
Akshay
Kumar
title.
"We
never
go
over-the-top
with
prints,
but
given
the
stature
of
the
film
and
Akshay's
market
standing,
we
are
definitely
looking
at
an
aggressive
release," he
adds,
“With
Welcome,
we
gave
Akshay
his
career's
biggest
Overseas
hit
and
hopefully,
with
Singh
Is
Kinng,
we
will
beat
that
record!"