Producer
Vipul
Shah
and
director
Anees
Bazmee
are
overwhelmed
at
reactions
to
the
title
of
their
Akshay
Kumar-starrer
Singh
is
Kinng.
The
title
has
found
its
way
on
the
cover
of
political
mag
India
Today,
it
has
been
used
by
serious
newspapers,
and
by
news
channels
as
a
nick
for
Samajwadi
Party
leader
Amar
Singh
as
well
as
Prime
Minister
Manmohan
Singh.
An
ecstatic
Vipul
says,
"In
my
wildest
dreams,
I
hadn't
imagined
that
our
title
would
become
a
national
rage
and
have
such
an
impact!
After
the
Parliament
session
on
Tuesday,
a
TV
channel
was
using
my
title;
the
SMSes
I
got
were
amazing.
I
think
because
of
my
title,
I've
become
a
very
close
associate
of
Congress
Party
and
am
enjoying
their
victory."
Vipul
agrees
that
no
title
so
far
has
created
such
an
impact,
"I
can
feel
the
film
reaching
out
to
all
even
non-Sardars.
It's
unreal
that
a
title
has
become
so
big
and
has
indirectly
created
awareness
about
the
film.
Even
if
I
had
spent
100
crore
on
the
film's
publicity,
I
couldn't
have
bought
the
impact.
It's
a
complete
blessing.
Even
while
working
on
the
title
track,
I
would
tell
Pritam
to
make
a
song
that
would
become
an
anthem
for
the
Singh
community
but
never
thought
it'd
be
such
a
hit."
Beyond
the
film
Vipul
adds,
"Akshay
has
got
three
times
more
messages
than
I
have.
He's
shooting
in
LA.
Last
night,
he
called
me
and
asked
'What's
happening?
My
phone
is
completely
flooded
with
messages.'
Akshay,
being
a
Punjabi,
has
suddenly
become
synonymous
with
the
Sikh
community
and
got
acceptance
from
them.
In
Toronto,
during
The
Unforgettable
show,
the
crowds
kept
chanting
Singh
Is
Kinng!
The
title
has
gone
beyond
the
film."
The
story
behind
the
title
While
Vipul
was
working
on
the
title,
Akshay
called
me
him
and
told
him
that
he'd
read
Singh
Is
Kinng
written
behind
a
truck
and
he
thought
it
was
apt
for
our
film.
Vipul
admits,
"I
told
him
it
sounded
solid
but
I
wanted
to
check
with
Anees
too.
Two
minutes
later,
we'd
finalized
and
registered
the
title.
It
works
brilliantly
as
Singh
Is
Kinng
is
about
living
life
king-size,
a
king-size
attitude,
and
a
community
that
is
brave,
strong,
truthful
and
whole-hearted.
Story first published: Friday, July 25, 2008, 12:45 [IST]