In
their
endeavour
to
come
up
with
different
kind
of
marketing
strategy
for
their
films,
they
are
in
experimental
mood
yet
again.
And
this
time
around
it
has
happened
to
their
most
critical
film
Tashan,
which
is
up
for
release
three
weeks
from
now.
In
order
to
create
an
intrigue
quotient
for
the
music
of
Tashan,
Yash
Raj
Films
is
refraining
from
showcasing
the
songs
on
the
music
channels.
So
what
one
sees
is
just
a
10
second
glimpse
of
the
song
with
the
signature
tune
of
the
track
playing
in
the
background.
There
is
not
a
single
word
to
be
heard
and
the
promo
ends
sooner
than
it
begins.
Now
it
definitely
makes
sense
if
this
is
a
part
of
the
initial
set
of
promos
for
a
film.
However,
when
it
appears
to
be
the
case
for
weeks
in
succession,
it
certainly
raises
the
alarm
bells.
After
all
majority
of
music
lovers
are
appreciating
the
music
of
Tashan
(which
released
last
weekend)
and
them
being
deprived
of
seeing
it
on
the
small
screen
(at
least
for
the
moment)
is
not
been
taken
kindly.
The
curiosity
value
which
is
being
created
due
to
this
unique
strategy
is
all
fine
for
a
diehard
Bollywood
fan
but
an
average
cine
goer,
who
decides
to
watch
a
film
after
watching
the
promos,
is
certainly
expected
to
be
left
wanting.
Also,
it
appears
to
be
unfair
to
the
composer
duo
of
Vishal
and
Shekhar
who
now
seem
set
to
gauge
audience
reaction
only
after
the
songs
are
seen
along
with
the
film's
theatrical
release.
In
an
age
when
music
promotion
of
any
biggie
begins
close
to
2
months
before
the
release
of
the
film,
Tashan
is
going
ahead
with
controlled
publicity
even
though
there
are
only
about
20
days
to
go
for
this
biggie
to
hit
the
screens.
Looking
at
this,
one
does
question
if
this
is
indeed
a
right
move
by
YRF
to
be
holding
back
on
airing
the
songs?
Story first published: Friday, April 4, 2008, 9:49 [IST]