22nd August seemed like quite a crowded date till last weekend. There were as many as 6 films slated for release - C Kkompany, Chamku, Maan Gaye Mughall-E-Azam, Phoonk, Mumbai Meri Jaan and My Friend Ganesha - 2. Out of the 6 films, at least 2 have announced their decision to arrive after a week (C Kkompany, Chamku) while 3 have confirmed their 22nd August arrival (Maan Gaye Mughall-E-Azam, Phoonk, Mumbai Meri Jaan). Meanwhile My Friend Ganesha - 2 still appears to be in limbo.
Six movies releasing on the same day may have been looming large on the mind when the decision to move C Kkompany was taken, isn't it? "More than the competition due to merits (or the lack of it) from any other movie running along with us or before/after us, we had to look at a practical scenario of sheer multiplex space that we could have ended up getting. It made sense to move the film," informs Tusshar Kapoor who is looking at his second success in a row this year after One Two Three.
Talking maths, Tusshar explains, "Do some simple calculation, how many shows we would have ended up getting eventually if we had arrived on 22nd August? Singh Is Kinng was meant to open huge and it's effect would well continue into the third week as well. Then both Bachna Ae Haseeno and God Tussi Great Ho are big too which would have meant that exhibitors would have kept good number of shows of these two films as well."
He adds, "Now imagine 6 movies coming just a week after. Even if you are the preferred film for a multiplex in a particular week, you would still have ended up with 2-3-4 shows only due to sheer volume of films. Isse achcha toh 1 week baad aaye! At least we would end up getting good number of shows for ourselves since by that time the euphoria of the earlier released films would have subsided to a great extent."
Was it an easy decision to move C Kkompany considering the promotion has been on full swing and quite some money is being spent on ensuring that the comedy is visible to the audience prior to its release? "It wasn't a matter of an easy or a difficult decision; it was a matter of being practical. It was a matter of gauging what worked best for the film", says Tusshar in a matter of fact tone, "When you are getting good vibes for a film and people are showing a keen interest, it doesn't quite matter if you move the film by a week."