Will the music label market movies produced by its sister concern ASA Productions or look outside as well? "We would be marketing and distributing film as well as non-film music, which includes pop and classical music. Besides, ASA Music is also ready to market films outside ASA Productions," Vikram adds.
ASA Music is going to go a step further. They plan to make a bank of songs, which could be utilised by various production houses if it suits their requirements.
vikram bhatt is spreading his wings. Besides joining hands with entrepreneurs and floating ASA Productions, Vikram has now decided to start a music company as well. "That's true! We've decided to start a music label called ASA Music. Suresh Thomas (Crescendo) will be heading our music division," Vikram states.