Will the music label market movies produced by its sister concern ASA Productions or look outside as well? "We would be marketing and distributing film as well as non-film music, which includes pop and classical music. Besides, ASA Music is also ready to market films outside ASA Productions," Vikram adds.
ASA Music is going to go a step further. They plan to make a bank of songs, which could be utilised by various production houses if it suits their requirements.