It
was
a
night
to
remember.
The
generally
silent
helipad
at
Pawan
Hans,
Juhu
was
abuzz
with
activity.
A
giant
light
almost
making
a
day
out
of
the
night
that
it
was,
vivek
oberoi
in
bright
red
and
silver
body
–tight
shirt,
sporting
long
hair
and
an
infectious
smile,
gyrated
to
the
fresh
and
fizzy
music
besides
huge
trucks
that
screamed
Fresh
Fizzy.
The
man
wielding
the
megaphone
for
the
music
album
that
would
later
be
deftly
scissored
into
a
10-seconder
was
Anand
Oberoi.
Brothers
-in-
arms,
Anand
and
Vivek
came
together
for
the
first
time
in
twelve
years.
Time
saw
Vivek
growing
up
to
be
an
actor,
his
cousin
Anand
is
an
ad-man
of
repute.
With
his
company,
OMM
specializing
in
creating
strong
nationalistic
images
of
family-owned
brands,
Anand
has
carved
a
niche
for
himself
in
the
circuit.
Vivek
was
cheerful
and
bubbly
humming
the
Pritam-crafted
number
at
the
venue,
keeping
in
spirit
with
the
fizzy
drink
that
he
endorsed.
"I
loved
the
concept,
the
look,
feel
and
the
largeness
of
the
ad,
though
it
was
for
a
family-owned
brand.
The
concept
rocked.
Though
bhai
and
I
are
close
from
childhood,
this
is
the
first
time
we
worked
together.
At
times,
I
wondered
whether
to
call
him
Sir
or
bhai
in
the
middle
of
the
shoot," said
a
visibly
emotional
Vivek.
Anand
Oberoi
was
clear
Vivek
was
the
perfect
choice,
and
not
just
because
they
were
brothers.
"Vivek
is
the
soul
of
any
party
he
goes.
When
he
works
he
works
hard
and
when
he
parties,
he
parties
harder.
And
he
has
a
clear
preference
for
non-alcoholic
beverages.
The
brand
fit
was
clearly
what
Vivek
is
in
real
life
and
hence
the
choice."
Adds
Anand,
"Through
the
album
we
want
to
give
the
message
to
the
youth
of
today
that
one
can
party,
have
fun
and
have
a
whale
of
a
time
without
drinking
alcohol.
Vivek's
attitude
goes
with
the
brand.
He
is
funky
and
new.
No
breaking
rules.
Be
creative
and
bring
the
same
fun
in
life.
That's
him
in
a
nutshell.".
Vivek
has
another
point
to
make,
"The
brand
represents
playfulness,
creativity
and
today's
youth
who
want
to
be
in
control.
They
don't
want
to
go
against
authorities
and
limitations
but
would
like
to
have
their
way.
I
can
associate
with
the
youth
who
want
to
work
hard
and
party
harder,
and
at
the
same
time,
explore
new
possibilities.
I
choose
my
own
projects
and
roles
that
I
am
essaying
in
my
films.
I
control
my
life." The
album
sees
a
lot
of
Oberoi
junior.
There
is
music,
there
are
stunts,
there
is
dance,
there
is
the
sound
of
bottles
that
create
some
foot-tapping
fiesta
entertainingly
done
by
Vivek.
The
concept
goes
thus.
Youngsters
partying
find
themselves
in
the
middle
of
silence
with
the
cops
shutting
off
the
loud
music.
Vivek
enters
sees
everyone
dejected,
and
with
his
cool
attitude
makes
the
party
comes
live
again.
He
does
a
creative
stunt
with
Fresh
Fizzy,
creates
music
out
of
the
bottle,
calls
for
the
whole
truck
of
the
beverage,
and
gets
the
party
to
rock
without
the
liquor
quotient.
Now
that
is
surely
something
to
ponder
about,
given
the
wake
of
the
new
year
alcohol
tragedies.