Thankfully
Yash
Raj
Films
has
decided
to
relook
at
the
way
they
had
been
promoting
(or
shall
we
say
under
promoting)
their
films
over
the
last
one
year.
Be
it
Chak
De
India,
Laaga
Chunari
Mein
Daag,
Aaja
Nachle,
Tashan
and
most
recently
Thoda
Pyaar
Thoda
Magic
the
production
house
never
believed
in
pumping
in
mega
bucks
for
the
promotion
of
their
films.
Not
that
an
additional
spent
of
moolah
would
have
got
big
audience
for
most
of
their
recent
flops
but
it
would
have
certainly
helped
these
films
walk
an
extra
distance.
However,
with
their
much
anticipated
Tashan
failing
to
deliver,
YRF
has
now
all
its
eyes
set
on
Bachna
Ae
Haseeno
which
is
carrying
superb
reports.
As
a
result,
the
production
house
is
going
all
out
to
make
sure
that
the
film
is
on
everyone's
lips
en
route
to
its
15th
August
release.
Unlike
majority
of
their
films
which
see
any
kind
of
promotion
beginning
only
4-5
weeks
in
advance,
the
buzz
for
Bachna
Ae
Haseeno
started
catching
up
2
months
prior
to
the
release.
The
songs
have
been
bombarding
the
music
channels
all
over
while
the
publicity
stills
have
been
making
the
rounds
too,
hence
added
on
to
the
hype
for
the
film.
All
of
this
has
resulted
in
an
all-around
positive
word
of
mouth
for
this
film
which
could
well
be
the
real
launch
of
Ranbir
Kapoor
in
a
hero
'avtar'
per
se.
While
he
didn't
quite
have
a
conventional
launch
with
Saawariya,
Bachna
Ae
Haseeno
is
expected
to
change
the
fortunes
for
Ranbir
who
gets
to
romance
ladies
of
different
shapes,
sizes
and
age
groups
in
the
form
of
Bipasha
Basu,
Deepika
Padukone
and
Minissha
Lamba.
Meanwhile
songs
by
Vishal-Shekhar
have
already
started
creating
frenzy
with
the
fusion
version
of
the
Kishore
Kumar
sung
title
song
already
making
a
huge
impression.
The
other
track
which
is
currently
on
air,
'Khuda
Jane',
has
also
created
positive
vibes
about
this
album
which
has
entered
the
Top-3
of
the
music
charts
within
a
couple
of
days
of
its
arrival
on
the
stands.
No
wonder,
Siddharth
Anand
must
be
smiling
seeing
an
exception
being
made
around
the
promotion
of
his
film
that
is
already
being
touted
to
be
the
next
major
success.
Story first published: Wednesday, July 9, 2008, 9:48 [IST]