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Trade was agog with the sudden news of Eros International deciding to sell the all–India theatrical rights of Subhash Ghai's Yuvvraaj to Shree Ashtavinayak Cine Vision Ltd.
As is known Eros International, which holds the worldwide rights of the Anil Kapoor, Salman Khan, Zayed Khan and Katrina Kaif starrer, decided to part with the Indian theatrical rights. The Overseas and electronic rights of the film are still with Eros while the audio rights are with T-Series.
It is believed that Kishore Lulla, the big boss of Eros has woken up to the urgent need to take the complete creative charge of the films his company will back henceforth, and also to take any decision regarding which films to distribute and which one to sell/resell and it is majorly his decision regarding Yuvvraaj.