State Labour Secretary Kavita Gupta revealed that they took a while to meet and discuss the idea with Aamir, who they think is ideal for the campaign. They met him after the elections and vacation with his kids were over but unfortunately he turned down the offer.
Gupta said that Aamir expressed his share of doubt when the concept of the campaign was put forward to him. He felt that his credibility would suffer, as he has been doing lots of government interest campaigns. The actor, who has earlier done public service ads like the election campaign and tourism, said that he didn't want to dilute the message of the ads with another one. Gupta revealed that the government would now approach Shahrukh Khan.
However, adman Prahlad Kakkar, who is going to take care of the campaign, still feels that Aamir, the man behind Taare Zameen Par, is the right choice with huge credibility. In the meantime, it still has to be seen if Shahrukh gives the nod if the government approaches him.