After
the
release
of
Paa,
merchandise
connected
to
the
film"s
young
protagonist
Auro
played
by
the
Amitabh
Bachchan,
is
being
planned.
For
the
first
time
his
younger
fans
will
have
Big
B
merchandise
including
dolls
to
play
with.
The
producers
AB
Corp
Ltd
plan
an
'Auro" blitzkrieg
to
connect
the
character
with
children
across
the
world.
While
a
series
of
Auro
merchandise
are
planned
for
after
the
film"s
release,
on
Children"s
Day,
Mr.
Bachchan
as
Auro
will
come
on
television
with
a
very
special
message
for
children.
Confirms
the
director,
“We"re
most
definitely
targeting
Paa
at
children
and
parents
alike.
Mr.
Bachchan"s
Auro
is
a
special
child
suffering
from
an
extremely
rare
age-hastening
disease.
Auro
could"ve
easily
become
lonely
isolated
or
abandoned.
Paa
shows
how
special
'special"
kids
can
be.
It
has
a
message
on
parenting
rather
than
any
disease.
When
your
child
is
born
with
a
special
impairment
you
need
to
make
him
feel
special,
not
unwanted
or
isolated."
In
what
could
be
the
first
campaign-oriented
big-budget
Bachchan
starrer,
Paa
promises
to
bring
into
focus
the
parent-child
relationship
in
a
series
of
television
campaigns.
There
are
now
plans
to
do
special
shows
of
Paa
to
collect
funds
for
the
Progeria
Research
Foundation.
Says
Balki,
“We
really
had
no
concrete
plans
to
tie
up
with
the
Progeria
Foundation.
Though
our
protagonist
suffers
from
the
disease
the
film
is
not
about
Progeria.
It"s
about
how
special
children
can
fill
your
life
with
special
brightness.
Not
for
a
minute
does
my
protagonist"s
special
condition
qualify
his
relationship
with
his
parents.
That"s
why
we
avoided
pitching
Paa
as
a
Progeria
project.
However
we"d
be
more
than
happy
if
our
film
proves
helpful
to
children
who
suffer
from
the
rarest-of-rare
diseases."
A
special
show
in
aid
of
the
Progeria
Research
Foundation
is
now
being
planned.
Says
Balki,
“We"re
still
to
work
out
details
since
we
hadn"t
really
planned
any
Progeria
events
Paa.
We"re
definitely
holding
a
charity
screening
of
which
the
proceeds
will
be
given
to
the
Progeria
foundation
in
the
US."