Speaking on this association, Vikas Bahl, COO, UTV Motion Pictures said, "Anurag Kashyap is an extremely talented director, with a unique vision for his projects. There is a clear connect between how we want each of our films to be exceptional and diverse in various aspects and how Anurag treats each of his projects. Dev D, a UTV Spotboy movie directed by Anurag, was a blockbuster and set the base for a phenomenal working relationship. Now, we want to take this association forward with a long term perspective, and that is exactly how this idea came about."
Anurag Kashyap also seemed elated on signing this deal. He said, "I am very happy to sign up with UTV because it gives me the freedom to make the kind of films I want to and I feel UTV supports as well as enhances my creative process. Not only do I enjoy directing for UTV but I also appreciate the support they give to films and other filmmakers in delivering a creative vision that the films demand. Making Dev D was one of the most satisfying experiences and the production and distribution support that I got from UTV was the best I ever had. A repeat of that is always welcome."
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