The new campaign focuses on communicating the effectiveness of a moisturiser based mosquito repellent cream with the goodness of natural herbs like tulsi and lavender that help fight mosquitoes naturally while keeping the skin nourished and protected with milk. The ad campaign and concept developed by JWT, communicates the powerful combination of safety from mosquitoes and protection of the skin as never before, while highlighting the product offering through their catchy line... 'Machharon ki haar, skin se pyaar!'
Commenting on the launch, Mr. Tarun Arora, VP Sales & Marketing, Godrej Sara Lee said, "GoodKnight has always offered products which are based on strong consumer insights. The biggest challenge was to overcome the existing mental barriers of people being precarious about using mosquito repellent creams as they are associated with being sticky and harsh on the skin. The new ad positions the product in a way that cues in safety and credibility in a reassuring manner".
With such a power packed campaign and star power of vidya balan, GoodKnight brand will surely strengthen its supremacy in the market.