vidya
balan,
the
new
face
for
GoodKnight
Naturals,
says,
"When
it
comes
to
applying
products
on
my
skin,
I
am
very
cautious.
Goodknight
Naturals
mosquito
repellent
cream
has
unbelievable
properties
which
make
my
skin
feel
safe
whilst
protecting
me
from
mosquitoes
during
outdoor
shoots,
and
the
best
part
is
that
it
is
non-sticky.
I
was
very
excited
when
Godrej,
an
age
old
name
and
a
trusted
brand
approached
me
to
be
a
part
of
this
campaign
in
which
this
revolutionary
product
will
help
fight
the
mosquito
menace."
The
new
campaign
focuses
on
communicating
the
effectiveness
of
a
moisturiser
based
mosquito
repellent
cream
with
the
goodness
of
natural
herbs
like
tulsi
and
lavender
that
help
fight
mosquitoes
naturally
while
keeping
the
skin
nourished
and
protected
with
milk.
The
ad
campaign
and
concept
developed
by
JWT,
communicates
the
powerful
combination
of
safety
from
mosquitoes
and
protection
of
the
skin
as
never
before,
while
highlighting
the
product
offering
through
their
catchy
line...
'Machharon
ki
haar,
skin
se
pyaar!'
Commenting
on
the
launch,
Mr.
Tarun
Arora,
VP
Sales
&
Marketing,
Godrej
Sara
Lee
said,
"GoodKnight
has
always
offered
products
which
are
based
on
strong
consumer
insights.
The
biggest
challenge
was
to
overcome
the
existing
mental
barriers
of
people
being
precarious
about
using
mosquito
repellent
creams
as
they
are
associated
with
being
sticky
and
harsh
on
the
skin.
The
new
ad
positions
the
product
in
a
way
that
cues
in
safety
and
credibility
in
a
reassuring
manner".
With
such
a
power
packed
campaign
and
star
power
of
vidya
balan,
GoodKnight
brand
will
surely
strengthen
its
supremacy
in
the
market.