Freida seemed like an obvious choice, since with her mark and fan following in the west, she could easily manage to pull in many celebrities who would donate for the cause. Sheetal Mehta, President, Mahindra Foundation Trust said that their reason to choose Freida was due to her global appeal and her inspiring success story. She is independent, successful and an achiever in her own right''.
She is fast becoming a part of Hollywood with her two upcoming films with some of the most respected directors - You Will Meet A Tall Dark Stranger by Woody Allen and Miral by Oscar Nominated director Julian Schnabel. With that kind of success in a short span of time, it is only befitting that Freida stands alongside big names like Cherie Blair, Nita Ambani, Priyanka Chopra, Sania Mirza and many others in supporting this cause.