UTV Motion Pictures and Ken Ghosh held on to releasing the first look and title of their Shahid Kapoor and Genelia D'Souza starrer at the International Indian Film Academy (IIFA) Awards 2009. Reason? They mutually agreed that it would make more sense to showcase Kaminey, which is Shahid's next release, over the yet untitled venture starring the same actor.
Ken says, "I was contemplating releasing the first look of the film along with the title. We were even thinking of kick starting some mini promotion at IIFA for our film. However, it was agreed upon that promotion of Kaminey should hold centre stage. So we are keeping low for the Shahid and Genelia starrer. In any case the movie is some distance away from release."
Point to be noted is that both Kaminey as well as Ken Ghosh's films are UTV productions. Since both films feature Shahid Kapoor as the leading man, it would have been an in-house competition had focus shifted even slightly on the latter film.
"That's true", agrees Ken, "At the end of the day everyone out here is a mature individual and there was no reason why anyone would have stepped over another's product. Let Kaminey release and after that, we also have to wait for Yash Raj Films' Hadippa (tentative title) which again stars Shahid. Once these two movies come, we will become aggressive on promotion of our film."
Ken nevertheless did travel to Macau for IIFA. For Ken, this was a pleasure trip than a business outing. "I am close to Wizcraft people (who are producing and promoting the event) and they wanted me as a guest there", informs Ken, "However, let this not be looked as a way to promote our film. I was mainly looking at having a gala outing."
He is quite positive about Shahid's next release Kaminey though. "Shahid was telling me the other day that the film has turned out to be fantabulous. I have got similar feelers from other sources as well. I would be glad if Kaminey works (which actually I am sure about). If an actor's film does well, it only benefits your own film that arrives after that."
Meanwhile, he is relieved that the shooting for his film has wrapped up completely. "It's time to head for post production now. We are in no hurry and would bring our film only around 2009 end or early 2010", signs off Ken.