Love Aaj Kal has clearly overtaken the other big openers at this chain:- New York (34,500 footfalls on Friday), Kambakkht Ishq (39,800 footfalls) and Ghajini (39,500 footfalls). "The response is amazing. Even the 7 a.m. and 8 a.m. shows in Gujarat are running to packed houses," Devang Sampat of Cinemax informs me.
Love Aaj Kal is on a record-smashing spree. The Cinemax chain of multiplexes recorded a record turnout for this Saif Ali Khan-Deepika Padukone starrer on Friday. Cinemax, one of the leading multiplex chains of India (74 screens in 24 multiplexes), saw approx. 49,700 footfalls in their properties on Friday.