As part of film's interesting marketing initiatives to reach out to broad audiences and create prominent visibility for the film, Eros has tied up with the popular cricket series through a series of innovations across that channel. In the unique initiative, the lead cast of the film Neil Nitin Mukesh and Bipasha Basu will endorse the series on the channel along with soundtrack of Aa Dekhen Zara, visuals from the film and of the cricketers from both teams.
The promotions will extend to radio as well through a campaign across all leading radio stations through out the country to promote the Aa Dekhen Zara - India New Zealand series association by way of tune-ins, RJ mentions etc. The campaign on TV and radio will run all through the series.
Aa Dekhen Zara is a fast-paced, romantic musical thriller with some great edge of the seat action. Produced by Viki Rajani and directed by debutant director Jehangir Surti, the date with fate is set for release on 27th March 2009.