Directed
by
R.
Balakrishnan
aka
Balki,
Paa,
an
AB
Corp
Ltd.
presentation
in
association
with
Reliance
BIG
Pictures,
is
all
set
to
cast
an
Auro
spell
worldwide.
Come
4th
December,
Reliance
BIG
Pictures
will
release
Paa
in
700
screens
worldwide,
including
print
and
digital.
It
will
release
in
20
countries
worldwide,
including
India,
U.K.,
U.S.,
Canada,
U.A.E.,
Australia,
South
Africa,
New
Zealand
and
many
others.
Idea
Cellular
had
tied
up
with
Paa
for
an
activity
based
on
'Talk
to
Auro'
concept,
wherein
callers
can
leave
messages
for
Auro
on
an
Idea
number
and
in
return
receive
calls
from
Auro
on
a
pre-determined
date.
This
will
be
promoted
through
a
co-branded
TV
advertisement.
Apart
from
this,
ring
back
tones
in
Auro's
voice
and
other
value
added
services
too
will
be
available
on
Idea
network.
Bajaj
Allianz
has
tied
up
for
an
integrated
TV
advertisement
on
Child
Plans,
which
has
been
interspersed
with
the
film's
promos
and
is
currently
on
air
on
24
prime
television
channels.
BIG
FM
is
on
board
as
the
film's
radio
partner.
The
film
has
followed
a
week
on
week
360
degree
marketing
and
promotion
campaign,
which
kick-started
with
an
innovative
teaser
and
progressed
to
a
novel
and
eye-catching
promotion
in
multiplexes
with
Auro's
on-screen
photo
slides,
which
read
'Please
stand
up
for
the
national
anthem
or
else
I
will
tell
my
Paa',
'Please
switch
off
your
mobile
phone
or
else
I
will
tell
my
Paa'
and
'Don't
dirty
the
theatre
or
I'll
tell
my
Paa'
poster
on
trash
cans.
On
November
14,
Paa's
TV
promos
carried
a
special
message
wishing
all
viewers
Happy
Children's
Day
and
a
mall
activation
invited
Paa
with
their
children
for
day-long
fun-filled
activities.