Says Ekta, "We have already edited the 90-second promo thrice! When I first saw it, I was so shocked I fell off my chair. We had to edit almost 30 per cent of the controversial version in order for it to be shown with 3 Idiots. We will be releasing the unedited version on the internet simultaneously along with the trailer. The promo will be shown across only 290 multiplex screens across India. We didn't want the promo to run at all theatres as it's a digital medium."
Ekta feels that it will be met with a largely polarised reaction. "It will shock the daylights out of people. They will either hate or love it but they can't ignore it. The censor board was adamant that we couldn't show these scenes without a U/A certificate."
She adds, "The promo is not too sexually explicit but the dialogues and basic premise are raw and explicit. We had 40 beeps in the original promo which has now been cut down to two."
Dibakar Banerjee says, "The censor board didn't allow the promo to run without a U/A certificate. Some cuss words have been edited out. One of the scenes edited out is a slightly explicit scene where the male protagonist and another girl are rehearsing how to seduce a famous public figure on camera for a sting operation with some intricate moves. They found these objectionable and we had to remove them. Love Sex Aur Dhoka is isn't everyone's cup of tea."