Leading
entertainment
conglomerate
Percept
Picture
Company
(PPC)
became
the
first
studio
to
launch
an
organized,
dedicated
division
for
making
movies
belonging
to
the
horror
genre.
Aptly
called
PPC
Horrotainment,
the
studio
will
make
small
and
medium
budget
films
and
plans
to
release
10
films
in
this
genre.
The
newly
launched
division
will
also
acquire
and
distribute
films
based
on
supernatural,
folktales,
witchcraft,
fables,
myths,
ghost
stories
and
other
popular
horror
sub-genres.
The
first
film
to
be
made
under
the
banner
of
PPC
Horrotainment
is
Grrr...
which
will
be
directed
by
well-known
filmmaker
Priyadarshan.
Grrrr...,
which
is
scheduled
to
go
on
floors
in
June
2009,
is
an
action
packed
thriller
about
a
beastly
ghost
which
pounces
on
its
prey
in
the
darkness
of
the
jungle.
No
one
has
seen
it
and
whosoever
has,
never
came
back
to
tell
the
tale.
Speaking
at
the
launch
of
PPC
Horrotainment,
Shailendra
Singh,
Joint
M.D.
Percept
Limited
said,
"PPC
has
carved
a
niche
for
itself
and
created
landmarks
ever
since
its
inception.
The
business
model
at
PPC
is
based
on
identifying
gaps
and
exploring
their
potential.
This
is
done
through
a
continuous
understanding
of
consumer-entertainment-consumption
patterns.
We
have
been
presenting
movies
of
all
genres.
We
believe
that,
'If
one
sticks
only
to
one
genre,
success
will
be
lower'.
We
are
delighted
about
the
fact
that
PPC
Horrotainment's
first
film
Grrr...is
with
ace
film
maker
Priyaradarshan".
Even
director
Priydarshan
seemed
excited
at
his
association
with
PPC
Horrotainment.
"Percept
Picture
Company
has
consistently
demonstrated
its
ability
to
dwell
within
various
genres
of
entertainment.
I
am
once
again
delighted
to
work
with
them
and
explore
a
new
genre." said
the
prolific
filmmaker.
Besides
Grrr...some
of
the
other
films
to
be
made
under
the
banner
of
PPC
Horrotainment
include
888,
13,
Mumbai
and
Vehem.
With
one
of
the
biggest
production
houses
launching
a
separate,
dedicated
division
to
make
movies
of
the
horror
genre,
get
ready
to
be
shaken
off
your
seats
this
year
with
some
really
scary
spook
fests.
Story first published: Saturday, February 7, 2009, 10:08 [IST]