"priyanka chopra is India's number one female star. She has received numerous awards and accolades for her outstanding work," said Eric Mika, Publisher of 'The Hollywood Reporter' and Vice President, Nielsen Media and Entertainment Group. "It is truly amazing to acknowledge the breadth of her success, and we are honoured to bestow the Nielsen Box Office Award on someone who has done so incredibly much in so little time."
Priyanka is only the second recipient to receive the Nielsen Box Office Award. She joins Andy Lau, who received the inaugural award at the 2007 ceremony.
Now in its third year, the Asian Film Awards will be recorded in front of a live audience on March 23 and will be telecast on Television Broadcasts Limited (TVB) to 30 million people in more than 30 countries, and on Star World to more than 79 million homes around the world.
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