India
has
only
two
religions
-
cricket
and
Bollywood.
Come
what
may,
both
guarantee
excitement
and
eyeballs.
Not
surprisingly,
advertisers
are
forever
looking
for
personalities
that
can
connect
and
engage
with
their
audiences.
With
film
stars
ruling
the
mantle
of
brand
ambassadors,
which
celebrity
is
actually
topping
the
list?
According
to
the
latest
Adex
India
Study,
the
queen
of
Bollywood
is
Priyanka
Chopra,
who
is
ranked
2nd
on
the
list
of
celebrity
endorsers
of
2008
only
after
Shahrukh
Khan.
She
leads
the
youth
brigade
as
a
brand
ambassador
for
various
esteemed
brands.
Apart
from
these
high
profile
endorsements,
Priyanka
has
enhanced
her
position
as
Bollywood's
leading
lady
in
2008
with
back-to-back
box-office
super-hits
Fashion
and
Dostana.
Priyanka
began
2009
on
another
high.
She
was
awarded
the
'Best
Female
Actor'
at
the
Star
Screen
Award
2008
for
her
role
in
Madhur
Bhandarkar's
Fashion
and
also
adjudged
the
'Best
Actress'
at
15th
Lion's
Club
Awards.
In
2009
also
promises
to
be
as
luminous
for
Priyanka
with
2
big
films
set
for
releases
namely,
Kaminay
(directed
by
Vishal
Bharadwaj)
and
What's
Your
Rashee?
(directed
by
Ashutosh
Gowarikar)
along
with
her
other
commitments.
Story first published: Thursday, June 7, 2012, 11:50 [IST]