When
it
comes
to
marketing
gimmicks,
the
one
that
Ram
Gopal
Varma
and
his
producer
Madhu
Mantena
have
thought
of
for
Rann
takes
the
cake
and
the
entire
bakery.
Starting
December
25,
the
Rann
team
started
publishing
a
10-page
daily
newspaper
called
the
Rann
Times.
Like
any
daily
Rann
Times
will
carry
news
on
politics
entertainment
sports
and
other
social
activities.
The
paper
which
will
be
distributed
in
500
multiplex
theatres
across
the
country
will
have
a
circulation
of
3
lakhs.
Says
producer
Madhu
Mantena,
"Since
Rann
is
about
the
relationship
between
the
common
man
and
the
media,
we
thought
a
daily
newspaper
would
be
a
good
way
of
supporting
our
film.
We
will
continue
to
publish
Rann
Times
until
the
film's
release."
A
year
ago
during
the
release
of
the
same
producer's
Ghajini,
the
staffers
of
a
multiplex
had
been
given
Aamir
Khan's
Ghajini
hairstyles.
Laughs
Mantena,
"You've
to
admit
publishing
a
newspaper
is
more
creative
than
shaving
heads." Apparently,
Mantena
took
Aamir
Khan's
advice
on
Rann
Times
even
though
there
is
no
love
lost
between
Aamir
and
the
Rann
director
Ram
Gopal
Varma
from
the
time
they
worked
together
14
years
ago
in
Rangeela.
In
fact
from
Rangeela
to
Rann
the
two
are
not
on
speaking
terms.