In
the
last
few
years,
Reliance
Big
Entertainment,
the
Media
and
Entertainment
Company
of
the
Reliance
ADA
Group,
has
grown
from
strength
to
strength.
Expanding
its
media
investments
in
Hollywood,
Reliance
Big
Entertainment
has
signed
two
separate
development
deals
with
Julia
Roberts'
Red
Om
Films
and
Brett
Ratner's
Rat
Entertainment.
With
these
two
deals,
Reliance
Big
Entertainment
has
established
creative
partnerships
with
nine
leading
Hollywood
production
entities.
The
initial
seven
deals
with
Nicholas
Cage's
Saturn
Productions,
Jim
Carrey's
JC
23
Entertainment,
George
Clooney's
Smokehouse
Productions,
Chris
Columbus'
1492
Pictures,
Tom
Hanks'
Playtone
Productions,
Brad
Pitt's
Plan
B
Entertainment,
and
Jay
Roach's
Everyman
Pictures
were
announced
during
the
Cannes
Film
Festival
2008
by
Reliance
Big
Entertainment's
Chairman
Amit
Khanna
and
President
Rajesh
Sawhney.
All
nine
deals
provide
for
the
creation
of
a
development
silo
for
each
of
the
production
entities
and
the
possibility
of
Reliance
co-financing
projects
that
emanate
from
these
development
deals.
For
any
green
lit
projects
utilizing
Reliance
co-financing,
the
filmmakers
will
enjoy
full
creative
and
fiscal
freedom.
Eight
of
the
partnerships
have
had
development
projects
approved
and
there
is
already
a
handpicked
slate
in
excess
of
twenty
projects
and
it
is
anticipated
that
most
will
generate
content
during
2009.
In
announcing
the
new
partnerships,
Amit
Khanna,
Chairman
of
Reliance
Big
Entertainment
commented,
"Our
innovative
foray
into
Hollywood
has
proven
very
productive
on
the
development
front
and
we
are
now
looking
forward
to
moving
into
the
filmmaking
stage
over
the
coming
months.
We
were
immediately
impressed
by
both
Julia's
and
Brett's
enthusiasm
for
our
creative
partnership
plan"
Added
Rajesh
Sawhney,
President
of
Reliance
Big
Entertainment,
"These
creative
partnerships
will
lead
to
Reliance
co-financing
with
the
majority
of
the
major
US
Studios
as
we
are
totally
respectful
of
the
existing
first-look
deals
that
each
of
our
partners
enjoys.
From
the
conversations
till
date,
we
know
that
the
respective
studios
will
welcome
our
development
silos
and
our
subsequent
co-financing
ability.
We
have
broken
completely
new
ground
by
empowering
some
of
the
best
talent
in
the
global
industry".
For
the
U.S.
studios,
the
Reliance
ADA
Group
provides
a
partner
with
expertise
in
India,
which
has
one
of
the
most
successful
domestic
filmed
entertainment
businesses
in
the
world
but
which
remains
a
challenge
for
non
indigenous
product.
Reliance
BIG
Pictures,
the
division
of
Reliance
Big
Entertainment
that
will
focus
on
media
investments
outside
of
India,
sees
the
development
deals
as
the
first
major
building
block
in
the
creation
of
a
virtual
studio,
or
new-generation
media
company.
They
are
part
of
Reliance
Big
Entertainment's
long-term
strategy
for
media
investments
in
Hollywood,
as
it
continues
to
build
a
fully
integrated
movie
company
with
substantial
holdings
in
production,
distribution
and
exhibition.
The
deals
also
secure
Indian
rights
for
the
films
which
Reliance
co-finances.
Creative
Artists
Agency
(CAA)
was
instrumental
in
brokering
the
deals
and
is
advising
Reliance
Big
Entertainment
on
its
Hollywood
strategy.
Story first published: Monday, February 9, 2009, 12:43 [IST]