Shumone Chatterjee, Country Manager, Levi Strauss & Co India Pvt. Ltd, said, "Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand - it's fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the Levi Strauss Signature brand and signing on Shahid as its face will help us create a closer connection with our young audience."
On his association with the brand, Shahid said, "I have always been a great admirer of the Levi Strauss Signature brand. It's relaxed and on-trend styles reflect my personal style, and the sentiment of the youth whom I identify with so closely. It's great to be associated with such an iconic brand."
The company has planned an exciting media campaign and various interactive consumer related activities with Shahid in the coming months. With such plum endorsement deals and some interesting films on hand, Shahid's 'Kismat' is certainly getting 'Konnected' in the right way.