The tag line of the film, 'Its special to be ordinary', once again brings back into the limelight the common man, a cause propagated well with the stupendous success of RNDBJ, with billions of female fans falling in love with SRK's common man avatar - Surinder Sahni, I work for Punjab power! And so once again championing the cause of the commoner, we have Billu Barber, which like RNDBJ, will have the common man as the major focus and how he rises above the ordinary to become special, rather, extraordinary.
Thus the interesting tagline, Its special to be ordinary becomes all the more meaningful. And is just not an attention grabbing one but in sync with the theme of Billu Barber. No doubt the global superstar makes ordinary extraordinary, as he proved with RNBDJ, and here's hoping he does the same, this time with his home banner production!