When SRK is at the helm of things, it totally becomes needless to say that, a lot of razzmatazz and glamour must have been the vital elements of the event. So much so that, one of the rounds that was based on Shahrukh Khan himself! The quiz saw the clash of the top 6 teams (out of the 150 plus which participated), viz., IIFT Delhi, Judge Business School- Cambridge University, ITM- Mumbai, NITIE - Mumbai, UNC--Kenan Flagler and IIFT-Kolkata.
Not just that, amidst the event, SRK added yet another fan in his ever-increasing fan base, in the form of Prof. Arindam Chowdhary, who went on to say that "Shahrukh's presence in the event will obviously add the kind of glamour and brand value that such a world-class event so dearly deserves, as no brand in this country is as big as him".
On his part, Shahrukh Khan said, "I would like to thank IIPM, '4Ps Business and Marketing' and Arindam for giving me this opportunity of hosting the Dare '09. I have always enjoyed quizzing - be it onscreen or with my kids, and I believe quizzing helps in expanding one's knowledge ,so would like to thank IIPM for all good things they have been doing in various fields." Shahrukh also added that he has known Prof. Chaudhuri since a long time and has been a great fan of his book "Count your chickens before they hatch" as he just loved the title. Some SRK gyaan this!