Be it placements at IIPM or its global initiatives, IIPM clearly seems to have remained untouched by the economic recession. At a time when even Bollywood has put its projects on hold, in a first of its kind trend setting move, IIPM has now roped in the Badshah of Bollywood, shahrukh khan to host their annual business and marketing quiz, for three years! To be held in association with Planman Media"s magazine, 4Ps Business and Marketing it promises to become India"s premiere B-School quiz event!
Be it introducing laptops and WiFi campuses for all its students or getting leading faculty from Ivy League B-Schools like Columbia, Yale etc. or for that matter taking all its students abroad for study tours in partnership with top B-Schools like Haas, Darden, Judge or McComb, IIPM has always been a pioneer in innovative B-School education in India! In this year of economic recession IIPM has already placed more than 2200 students in India and 45 students abroad! This bold new initiative makes it a pioneer in B-School events as well.
When contacted Prof. Arindam Chaudhuri, the Dean of IIPM said, “IIPM is all about bringing World-Class in terms of education as well as campus life experience for the students. The IIPM B-School festival, Amaze, is in any case the largest B-School festival in India with huge participation from International B-Schools as well. This B-School Quiz also promises to be a big international event." Upon being asked on the idea of bringing King Khan to host the event, he said, “Everything we do at IIPM is grand, distinct, pioneering and above all else global. Who else in India can make an event big just by his global popularity than SRK? And to top it all he is perceived as the intelligent face of Bollywood because of his economics education background, his suave marketing skills and sharp intelligence. He obviously was the natural choice. IIPM is honoured and proud that he accepted our request!". The show will be held at the IIPM campus in Satbari, Delhi.
On his part King Khan says, “I am coming to IIPM and it will be nice to be there!" It will be nice indeed for the entire B-School student fraternity of India!