Just days back we had reported about Aamir Khan renewing his Coca Cola contract for a whopping Rs.10 crore deal. SRK's contract with Pepsi had got over in 2008 and he was looking forward to a renewed contract with a much higher price as well.
Sources revealed, "The new Youngistaan campaign focuses completely on targeting the younger generation and Shahrukh doesn't seem to fit in that. Ranbir Kapoor, who has already been on the Pepsi brigade shall be spearheading this upcoming campaign. The company however is still in negotiations for working out a deal for Khan's IPL team Kolkata Knight Riders for the upcoming season but it appears unlikely that he will go in for it."
Pepsi had earlier dropped their cricket star ambassadors Sachin Tendulkar, Rahul Dravid and Saurav Ganguly. They had very recently shot ads with new entrant Ishant Sharma along with Dhoni and Sehwag.