NOTE issued a statement that the official broadcasters should ensure that footage of smoking especially by celebrities should not be broadcast. They argued that such visuals increases the chances of youngsters picking up the habit in trying to imitate their heroes. NOTE has requested the even organisers to make no smoking announcements at the venues during the matches.
NOTE added that although smoking was not banned in public places in South Africa it was lobbying with the South African National Council Against Smoking to bring a blanket ban on smoking in public places. NOTE's General Secretary Shekhar Salkar said in absence of a law they had requested Shahrukh and other celebrities to quit smoking for their well being.
This is not the first time that King Khan is in trouble due to his smoking habit. In October 2007 he was served with a legal notice by the same NGO for smoking during the Hindustan Times Leadership Summit and an ODI match between India and Australia in Mumbai. Well Shahrukh still seems to be in no mood to kick the butt.