Shilpa, who is currently in London, says, "The company has a patent technology called Crank. You don't need any kerosene or electricity or natural resources to light up these lamps. One just needs to wind up the crank system manually for one minute and you get 15 minutes of bright light. It's great for villages with no light. This way, we can save on pollution from burning fuels."
The actress has tied up with the company to be her sole suppliers for these lamps, which cost roughly between Rs 1000-1500 each, "I have also incorporated solar power in some lamps which I will be giving out free through my organisation, the Shilpa Shetty Foundation to some villages that don't have electricity."
“It's been a cause that I feel for, besides it also promotes the cause of fighting global warming — by conserving energy. Since we are giving the lamps for free we are asking people to donate generously. Recently, I have given away my prize winnings from the show 10 Ka Dum show to the SSF. We need to do our bit for society as much as we can."