Ravish, who has been designing cards for almost five years now, got a call from Shilpa and Raj's office asking him to come to Mumbai for a meeting regarding a card design. The brief given by Shilpa and Raj was that they wanted a simple, classy and stylish card, which made a statement. Ravish says, "Initially, I met with the whole family and discussed what they wanted the card to look and feel like. I, then, showed them some concepts and they gave feedback on the direction they wanted to go in. I then took those concepts back to my design team studio and we created the card based on that first meeting."
Shilpa and Raj and their family were very involved in the design of the card. He adds, "They asked us to design a logo with their initials that had a royal crest-like quality to it. When we were putting the finishing touches to the card, we felt the ribbon enhanced the card's overall design quality."Ravish doesn't want to comment on the price of each card, which is valued at over Rs 500 each (approx).