Though the film has always been confirmed for a 24th July release for the last so many months, there were murmurs in the industry circles that this horror/supernatural thriller was pulled by a week and would instead see a 17th July release. Quite a few reasons were being stated for the early release of the film but all of them have been quashed, what with the man at the driving seat, Ram Gopal Varma, himself denying any such developments.
"Agyaat is coming on 24th July, the day when the film was originally slated for release. There was never a thought about any other date, definitely not 17th", Ramu sets the record straight here.
The sources though had a different tale to tell. "It was being contemplated whether Agyaat should come on 17th July. There were reasons for that, both professional as well as personal", she says.
And what were these 'professional' and 'personal' reasons? "First and foremost the release of much bigger film Luck on 24th July. If Agyaat comes on the same day, screens would be divided and there are chances of tussle for best show timings between the two films. Both Luck and Agyaat are prestigious projects in their own right and it was being considered if the clash could be avoided", she says.
Detailing the other two reasons, she adds, "Moreover, Soham Shah (director of Luck) had assisted Ramu on Bhoot and it would have been a clash between a master and pupil. After Kaal, Luck is a crucial project for Soham and even he too would prefer to arrive solo with his film. Thirdly, Jashn which arrives on 17th July would have been a much lesser competition for Agyaat."
Nevertheless, none of the reasons stated above have forced Ramu to change his release date of 24th July for Agyaat. In fact the promotion for Agyaat has already kick started on web, print and satellite media whereas Luck is yet to be out with even it's 'First Look'.
Even though Shree Ashtavinayak Cine Vision Ltd. has announced 24th July as the D-day for Luck which stars Sanjay Dutt, Imran Khan, Mithun Chakraborthy, Shruti Hassan, Danny Denzongpa, Ravi Kishan and Chitrakshi, one wonders that with less than 50 days to go for the film's arrival, whether Luck would instead be aiming at shifting it's own release plans!