Karan Johar surely knows how to sell his films. He has come out with something unique for his latest release Wake Up Sid starring Ranbir Kapoor and Konkona Sen Sharma. If your name is Siddharth, you can watch the film along with a friend for free.
The filmmaker said that they are going to hold a free show in all the metros, be it Pune, Bangalore, Mumbai or Kolkata, for people who bear the name Siddharth along with a companion. He added that the show would be held in multiplexes on the same day and at the same time. They are currently working on the modalities for the show. Every Siddharth will need to have photo ID for name proof.
Wake Up Sid directed by Ayan Mukerji had a great opening, and it is expected to become a big hit.