Karan Johar surely knows how to sell his films. He has come out
with something unique for his latest release Wake Up Sid
starring Ranbir Kapoor and Konkona Sen Sharma. If your name is
Siddharth, you can watch the film along with a friend for free.
The filmmaker said that they are going to hold a free show in
all the metros, be it Pune, Bangalore, Mumbai or Kolkata, for
people who bear the name Siddharth along with a companion. He added
that the show would be held in multiplexes on the same day and at
the same time. They are currently working on the modalities for the
show. Every Siddharth will need to have photo ID for name
Wake Up Sid directed by Ayan Mukerji had a great
opening, and it is expected to become a big hit.