Aamir Khan will be seen as a milkman for the new ad of Tata Sky as he is the brand ambassador of the company. The new commercial depicts a situation where a customer pays the milkman for only those days when he was in town. But the milkman was also not to stay behind and says in a very humorous way that his cow was not aware of the customer"s vacation and so gave milk every day. Following this, the milkman gets his money almost forcibly from the customer even for those days when the customer was out on a vacation.
The commercial has tried to depict the situation which shows a parallel between the milkman and the other DTH companies.
The advertising agency Ogilvy and Mather has conceptualized this ad. The theme of the ad was to inform about the 'once-a-year subscription holiday service", which allows the subscribers to discontinue their service for a period of 15 days while they are out on a vacation. This service can be availed once in every year.