It's
a
common
adage
that
every
doctor's
son
goes
onto
become
a
doctor,
an
engineer's
son
goes
onto
become
an
engineer,
an
architect's
son
goes
onto
become
an
architect'...
so
on
and
so
forth.
Ever
wondered
as
to
what
will
a
son
of
a
Superstar
go
onto
become?
Well,
the
answer
is...
a
Superstar!
Which
is
exactly
the
case
with
Abhishek
Bachchan.
For
'starters'
(if
any),
Amitabh
Bachchan
is
not
just
the
name
that's
synonymous
with
being
the
Superstar
of
the
Millennium'
and
likes,
he
is
also
the
name
that's
synonymous
with
the
launch
of
a
million
FMCG
brands
(and
still
counting!).
Well,
following
his
very
footsteps
is
his
son
Abhishek,
who
is
now
all
set
to
become
the
'Brand
Ambassador
of
Videocon
DTH'.
Abhishek,
to
his
credit,
has
the
brand
ambassadorship
of
a
zillion
brands
including
the
likes
of
IDEA,
Lux,
Motorola,
American
Express
...to
name
a
few.
According
to
Bollywood
Hungama's
confirmed
sources,
"When
the
head
honchos
of
Videocon
were
looking
at
the
possible
names
for
the
post
of
the
Brand
Ambassador,
Abhishek's
was
one
name
that
emerged
as
the
obvious
and
unanimous
choice,
courtesy,
his
clean
image
as
well
as
the
BO
performances
of
his
films.
And
that
he
will
be
instantly
recognized
in
the
western,
eastern
and
northern
markets.
The
source
also
added
that
the
tagline
of
the
campaign
is
supposed
to
be
'Videocon
D2H:
Direct
Hai,
Correct
Hai'
and
that
the
company
is
planning
to
spend
a
whopping
Rs.
100
crore
for
the
ad
campaign
for
a
period
of
one
year!
Rumors
also
have
it
that
Abhishek
was
paid
a
whopping
amount
for
the
said
deal.
What's
interesting
in
the
DTH
space
is
that,
while
Abhishek
Bachchan
gets
chosen
as
the
Brand
Ambassador
of
Videocon
DTH,
its
is
Shah
Rukh
Khan
is
endorsing
Zee's
DTH
brand
'Dish
TV',
while
it
is
the
never-say-old
Papa
Bachchan,
who
was
endorsing
Reliance
Communications'
DTH
venture
Big
TV!
All
in
all,
the
eyeball
wars
are
now
more
'Direct'.
What
say,
Abhishek?
Story first published: Tuesday, March 9, 2010, 14:23 [IST]