Abhishek
Bachchan
is
known
to
be
very
closely
associated
with
social
causes.
The
actor
has
just
been
appointed
as
the
brand
ambassador
of
WWF's
World
Earth
Hour
scheduled
to
take
place
on
March
27
2010
between
8:30-9:30
p.m.
World
Earth
Hour
started
in
Sydney,
Australia,
in
2007,
when
2.2
million
homes
and
businesses
turned
off
their
lights
for
an
hour
as
a
stand
against
climate
change.
The
campaign
has
now
gone
global
and
last
year
alone
more
than
5
million
people
in
4000
cities
across
88
countries
switched
off
their
lights
to
pledge
their
support
towards
this
noble
cause.
The
concept
behind
this
campaign
is
to
reduce
the
use
of
electricity
thereby
saving
the
planet
from
warming
up.
Junior
Bachchan
was
present
at
a
press
conference
in
the
capital
today
where
he
was
appointed
as
the
brand
ambassador
for
this
noble
cause.
Since
then,
the
actor
has
already
starting
spreading
the
word
by
urging
his
fans
to
join
the
campaign
and
switch
off
all
electrical
appliances
for
an
hour
on
March
27.
One
must
say
that
this
is
indeed
a
noble
gesture
on
the
actor's
part.
Story first published: Thursday, March 11, 2010, 10:38 [IST]