The
normally
reclusive
Ajay
Devgan
who
is
playing
a
gangster
in
his
next
release,
Ekta
Kapoor's
Once
Upon
A
Time
In
Mumbai,
is
so
charged
about
his
film
that
he
has
agreed
to
go
on
an
inter-city
tour
across
nine
Indian
cities
to
promote
it.
This
is
the
first
time
that
he
is
taking
on
a
promotional
tour
of
this
scale.
Ajay
Devgan
says,
"I
am
extremely
excited
about
the
film.
The
music
has
caught
on
and
there's
a
very
good
buzz
about
the
film
so
I
thought
I
should
also
go
all
out
and
promote
it
the
best
way
I
can.
This
will
be
the
first
time
I
will
be
travelling
to
nine
cities
to
promote
a
film."
Before
Raajneeti
released,
he
was
not
able
to
promote
the
film,
as
he
was
shooting
for
Golmaal
3
at
the
same
time.
But
for
Once
Upon
A
Time
In
Mumbaai,
he
kept
his
date
diary
free.
Ajay
adds,
"This
time
I
planned
it
in
such
a
way
that
I
am
completely
free
to
promote
Ekta's
film.
I
have
given
10
days
for
it
and
even
cancelled
some
of
my
shoots
so
I
can
travel
wherever
they
want
me
to
go!"
Vivek
Malhotra,
CEO,
Balaji
Telefilms,
confirms,
"Ajay
was
convinced
about
our
marketing
strategy.
He
asked
intelligent,
relevant
questions
about
the
concept,
and
once
he
was
convinced,
he
assured
us
of
his
whole-hearted
support.
Besides
Ajay,
we
are
also
taking
Emraan
Hashmi,
Kangna
Ranaut
and
Prachi
Desai
across
14
cities
including
Ranchi,
Guwahati,
Hyderabad,
Ahmedabad
and
Jaipur
apart
from
the
metros
Kolkata,
Delhi,
Bangalore
and
Chennai
according
to
their
schedules."
The
film's
team
will
engage
with
fans
across
the
country.
Malls
will
have
themes
which
salute
the
'70s
and
have
vintage
cars
in
their
parking
space.
Theater
ushers
will
be
dressed
in
retro
gear.
There
will
be
contests
where
participants
will
be
given
tickets
with
half
an
image.
If
the
image
matches
the
one
on
the
ticket
given
at
the
refreshment
counter,
they
can
win
lots
of
prizes.
Story first published: Friday, July 16, 2010, 11:42 [IST]