Ajay-Katrina most profitable celeb of 2010

Bollywood has seen many ups and downs throughout this year but managed to give some really big movies with huge earnings. Today, some of the actors, directors and producers will be awarded at the 'ETC Bollywood Business Awards 2010" for being most profitable this year.

Surprisingly, Ajay Devgn and Katrina Kaif have managed to get the top slot defeating other A-listers. Ajay had total six releases this year including recently released Toonpur Ka Superrhero. Apart from Aakrosh and the recent release, Ajay"s other four releases were big hit at the Box Office. His other four films include Raajneeti, Golmaal 3, Atithi Tum Kab Jaoge and Once Upon a Time in Mumbaai.

This is for the first time, the evaluation is being done on the basis of return on investment. Considering the economic quotient of the movies, the actors are chosen to be on the top spots. As per the ETC research, the Indian viewers paid a total of Rs.282 crore to watch the films of Ajay.

On the other hand, Katrina Kaif became the most profitable heroine as Indian viewers paid a total of Rs.142 crore to watch her movies Raajneeti and the recently released Tees Maar Khan.

Debutant Abhinav Kashyap became the most profitable director for his blockbuster Dabangg, which became the highest grosser of 2010. Audiences paid a total of more than Rs.140 crore to watch this movie. The same movie made Arbaaz Khan the most successful producer of the year.