"'Maula' is a visual interpretation of reality and through this song, I am giving a visual treat to my audience", says Faruk who has patiently waited for a while before his debut flick became a reality by itself, "My target audience is youth and being a 28 year old myself, I am a part of this generation. I am making a contemporary film about today and for that I have lend an edgy hardcore energy to it. The music video of 'Maula' has a lot of attitude to it and for that the graphic tone of Sin City came in handy."
When released, Sin City had met with instant diverse reactions due to the graphic nature of violence and sex. The film, though carrying a comic undertone to it, was mainly for the adult segment of audience and went on to become a cult flick over a period of time. In fact it stands amongst one of the most studied movies of all times and had led to quite a few cheap imitations globally with far lesser success.
"Ours is a tribute to that genre though", Faruk is quick to add, "You would see a distinct (Quentin) Tarantino touch to it, something which was a conscious approach. Of course the video is quite real and disturbing so it has to be seen with caution. I don't mind that though; after all it was intentional."
Making of this video was a challenge in itself for Faruk and his team, more so because Faruk is playing the double role of a director and actor here.
"The whole video has been shot on croma where we have created the entire backdrop pretty meticulously", informs Faruk, "The video features Sharman and myself. Technically, it was a very challenging exercise and the song took around six months to be totally ready. While three months went into pre-production, the same amount of time went into post production as well."
While Chirantan Bhatt has scored music for this song, Sarim Momin has written the lyrics. However, this is not the only music video that Faruk has shot for his flick. "That's right", says Faruk, "We have shot another music video with Kailash Kher. It is an association with UNICEF. This one took its own time to be done since it features children."
Whoever said that it was a child's play to make a film!